Digital Experimenter

Location: Amsterdam, North Holland Salary: competitive
Sector: IT Type: contract

For a business partner in the Amsterdam region I am currently looking for a Digital Experimenter ,

You are the Go to person for all digital experiments:

- Ensure we use digital experiments for the right purpose, be critical on the briefings - Keep the program of digital experiments up to date

- Connect to the digital marketing team to get agreement on the planning of the upcoming projects

- Record the learning's of all experiments

- Ensures we stay within budget, setting the right priorities with the Head of Market Intelligence

- Prepare the experiments with the business owner based upon the brief

- Connect to the digital marketing team that will execute the experiment to agree on detailed planning

Support the marketing lab on completing user stories:

- Creating user stories and keeping them up to date over time

- Being the 'captain' of work streams to road map and determine KPI's

- Reporting and advice for organic search (SEO)

- Creating advertisements and reporting for search and social (SEA)

- Adding additional acquisition channels/tools and managing campaigns (Amazon, Marktplaats, DMP etc)

- Creating and running referral programs for all marketing lab projects

- Calling customers and analyzing responses from surveys to optimize the subscription service

- Analyze and report on audience demographics and behavior to optimize conversion and reduce ad spend

Location: Amsterdam

Start: asap

Duration: 3 months

Hours/week: 40

Are you a Digital Experimenter and are you available?

Please get in touch and I'll tell you more